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Scribbling on a napkin, demonstrating with glasses and beer mats, drawing it on a whiteboard, or just talking one-to-one…if you’re passionate and know your stuff, you can communicate your message.

We think of this as the skeleton of the animation. Whether there is a script or not we will agree an outline plan that we can use to break down the animation into smaller sections.

It’s a tricky question to answer as it depends on a lot of factors – but we’ll try our best to do it here, to save us doing it again and again in emails!

At Morph we sometimes find we’re dealing with a client who’s being coy about their budget. They just don’t want to tell us how much they are ready to spend.

We aren’t animation snobs, and we get it. It’s the back of a napkin or fag packet explanation. Just sketch it out with stick figures and hand written text.