What are Product Videos?
Product videos are a very effective online sales tool. The term product video covers a wide range of content types from extremely creative videos with high production values to more simple bread and butter video content. Examples of the range of content types include product overviews and presentations, customer reviews and testimonials, point of sale videos, how to guides, user guides and sales training videos.
Whereas once still images and text were standard there has been a massive shift in recent years towards moving images. Not only is the type of content changing but also the way people are viewing the content with the incredible use of mobile devices. Online video is becoming such an important part of our everyday online experience and product videos are simply part of this trend and are becoming expected.
There is lots of evidence that product videos increase conversions. Consumers expect to have lots of information about the products that they are thinking of buying and are more likely to stay on a page that includes video content. Product videos enable potential customers to get a better overview of the product and can help to answer questions that the customer might have. This can help to generate sales as well as reducing customer enquiries.