Web Application Development

Arts Council England

The arts council champion, develop and invest in artistic and cultural experiences that enrich people's lives


The challenge for Arts Council England was to engage their audience in self evaluation and improvement via an attractive and easy to use app on their website.

Arts Council England approached Morph in tandem with Make Culture Work to help deliver a’gift to the sector’ in the form of a self evaluation toolkit on their website. This would enable individuals and organisations to evaluate and record their performance in given areas and rate how important each area was.

Our priority for the tool at Morph was to ensure the User Experience (UX) matched the rich amount of expertise and resources the Arts Council England were providing within the tool. It was paramount to all involved that users felt engaged with the process of their self-evaluation rather than overwhelmed or confused. To this end, we created a simple layout with a strong colour scheme. We built UX patterns consistent with today’s popular web apps and ensured the user was gradually introduced to the content they needed to see.

The key aim of the project was to promote reflection and improvement from the user during their self-evaluation. For this we worked hard with ACE to develop a visually appealing and meaningful report page, with a combination of charts and natural language allowing different levels of analysis.

Bespoke Web Application Development
Simple and Engaging User Experience
Powerful reporting and data visualisation
Consistent with Arts Council England branding
Animations and Graphics to promote tool on Social Media

The tool really has already far exceeded my expectations.


The tool really has already far exceeded my expectations of what we could do with it and that’s due in no small part to the ideas and expertise you’ve brought to developing it, plus it’s been fun! So thank you for all your work.

Viv Niblett, Senior Officer, Policy & Research