[{"data":1,"prerenderedAt":633},["ShallowReactive",2],{"content-site-settings":3,"work-\u002Fwork\u002Fbig-toe-trial":75,"morph-logo-section":219,"morph-next-steps":496},{"id":4,"extension":5,"meta":6,"stem":73,"__hash__":74},"dataFiles\u002Fdata\u002Fsite.json","json",{"en":7},{"siteDetails":8,"siteLogo":11,"cookieControl":15,"mainNav":19,"footerContent":36,"preNav":41,"stickyNav":42,"solutionsMegaMenu":43},{"siteName":9,"siteUrl":10,"organisationName":9},"Morph","https:\u002F\u002Fmorph.co.uk",{"url":12,"alt":9,"width":13,"height":14},"morph-logo-2x.png",224,80,{"cookieModalTitle":16,"cookieModalText":17,"nonNecessaryCookiesUsed":18},"Cookies used on this site","This website only uses non-necessary cookies to remember where you are in the process and to learn about how people view the information. We do NOT use cookies that directly identify anyone. For the best experience please click Accept all below.",true,[20,23,26,29,32],{"title":21,"url":22},"Solutions","\u002Fsolutions",{"title":24,"url":25},"Work","\u002Fwork",{"title":27,"url":28},"About","\u002Fabout",{"title":30,"url":31},"More","\u002Fmore",{"target":33,"external":33,"title":34,"url":35},false,"Contact","\u002Fcontact",{"footerLogo":37,"footerCol1":38,"footerCol2":39,"footerCol3":40},{"url":12,"alt":9,"width":13,"height":14},"[Privacy policy](\u002Fprivacy)\\\n[Cookie policy](\u002Fcookie-policy)\\\n[Accessibility Statement](\u002Faccessibility)\\\n[Site map](\u002Fsite-map)[](\u002Fmorph-explainers)","**Address**\\\n8 New Shambles\\\nKendal\\\nLA9 4TS\n\n**Telephone** \\\n01524 884 288","**Email**\\\ninfo@morph.co.uk\n\n**Social**\\\n[YouTube](https:\u002F\u002Fwww.youtube.com\u002F@channelmorph)\\\n[LinkedIn](https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fmorphhq)[](https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fmorphhq)",[],[],[44,48,53,58,63,68],{"link":45,"summary":47},{"title":46,"url":22},"View all","Compare our clinical trial solutions or if you want a different approach get in touch.",{"link":49,"summary":52},{"title":50,"url":51},"Explainer","\u002Fsolutions\u002Fexplainer","Explain your study, patient information or results using 2D animation",{"link":54,"summary":57},{"title":55,"url":56},"Patient Info","\u002Fsolutions\u002Fpatient-info","Convert your PIS\u002FPIL into a patient information tool with supporting 2D animation",{"link":59,"summary":62},{"title":60,"url":61},"Study","\u002Fsolutions\u002Fstudy","Public-facing study website to support recruitment and patient understanding",{"link":64,"summary":67},{"title":65,"url":66},"Dissemination","\u002Fsolutions\u002Fdissemination","Share research results and outputs using a dedicated website and animation",{"link":69,"summary":72},{"title":70,"url":71},"Lifecycle","\u002Fsolutions\u002Flifecycle","Complete solution to support your study from recruitment through to results","data\u002Fsite","TO_fzpe1DjvIYgVPH74HjYP3TcgA7PkWivBqY-3snrM",{"id":76,"title":77,"body":78,"description":78,"extension":5,"meta":79,"navigation":18,"path":215,"seo":216,"stem":217,"__hash__":218},"workPages\u002Fwork\u002Fbig-toe-trial.en.json","Big TOE Trial",null,{"pageTitle":77,"pageMetadata":80,"page_content":83,"pageSocialShare":214},{"htmlTitle":81,"htmlDesc":82},"Big TOE Trial | Big Toe Osteoarthritis Study | Morph","Morph created a Patient Information Tool and explainer animation in English and Welsh for the University of Warwick's Big TOE trial on big toe osteoarthritis.",[84,97,112,117,131,138,147,169,212],{"type":85,"sectionSettings":86,"settings":88,"title":90,"text":91,"strapline":92,"image":93},"page_header",{"textAlign":87},"left",{"imgPosition":89},"bottom","# Big TOE Trial","Big Toe OstEoarthritis trial.","University of Warwick",{"url":94,"width":95,"height":96},"bigtoe-work-header-2x.png",1100,600,{"type":98,"sectionSettings":99,"maxLogosPerRow":101,"logos":102},"text_and_logos",{"textAlign":87,"sectionLabel":100},"Project logos","3",[103,106,109],{"url":104,"alt":105},"morph-client-logo-birmingham-lighter-bg@2x.png","University of Birmingham",{"url":107,"alt":108},"morph-client-logo-lancaster-lighter-bg@2x.png","Lancaster University",{"url":110,"alt":111},"morph-client-logo-leeds-lighter-bg@2x.png","University of Leeds",{"type":113,"sectionSettings":114,"textCol1":115,"textCol2":116},"text_two_cols",{"textAlign":87},"The Big TOE Trial is testing whether carbon fibre show inserts can reduce pain caused by osteoarthritis in the big toe joint.","Early childhood is when children begin learning to manage their emotions and behaviour, but some find this more challenging than others. The Healthy Start, Happy Start study evaluated a short, relationship-based programme where health visitors used video feedback to help parents better understand and respond to their child’s behaviour. The trial involved 300 families and found that children whose parents received the programme showed lower levels of behavioural problems, with benefits still visible years later.",{"type":118,"sectionSettings":119,"settings":121,"title":125,"text":126,"image":127},"text_and_image",{"textAlign":87,"sectionLabel":120},"Morph Solution",{"imgWidth":122,"imgPosition":89,"textPosition":87,"btnTheme":123,"stackBtns":124},"half-width","primary","vertical","","### Morph solution\n\n**Morph worked with the BigTOE Trial team to develop a digital Participant Information Tool and animation to support recruitment and help potential participants understand the study.**\n\n* Participant Information Tool (PIT) – a structured digital information tool that explains the study step by step. The tool introduces the condition, the purpose of the research and explains what taking part involves, allowing participants to explore the information at their own pace.\n* Explainer Animation – a short animation introducing big toe osteoarthritis and explaining how the BigTOE Trial is testing carbon fibre shoe inserts. The animation provides a simple overview of the research and helps people quickly understand the study and what participation involves.\n\nThe PIT and animation were produced in English and Welsh switchable by the user.",{"url":128,"width":129,"height":130},"bigtoe-work-content-2x.png",910,520,{"type":132,"sectionSettings":133,"settings":136,"text":137},"text",{"textAlign":134,"sectionLabel":135,"theme":123},"center","Testimonial",{"btnTheme":123,"stackBtns":124},"> Morph are great to work with. They really understand clinical trials and make an excellent end product\"\n\nAssociate Professor Mike Backhouse, University of Warwick",{"type":139,"sectionSettings":140,"settings":142,"video":143,"text":125},"text_and_video",{"textAlign":87,"sectionLabel":141},"Work video",{"videoAlign":134},{"vimeoId":144,"videoTitle":145,"videoTranscript":146},"1045433481?h=0d0a01d8a8","Big TOE Trial Animation","Osteoarthritis in the joint where the big toe joins the rest of the foot can hurt and cause the joint to become stiff and swollen. This is often worse when walking and can make it difficult to do your usual activities.\n\nThe BigToe trial is trying to find out whether special inserts that go inside your shoes can help people with painful big toe osteoarthritis.\n\nShoe inserts are commonly used to treat big toe osteoarthritis and can be made from different materials. We want to find out if using certain materials help people living with painful big toe osteoarthritis.\n\nIf you decide to take part you will be put in one of two groups. One group will use one type of shoe insert and the other group will use the other type. These shoe inserts look similar but are made with different materials.\n\nTo keep the trial fair neither you nor your healthcare provider can choose which group you will be in. There is an equal chance of receiving either shoe insert.\n\nYou will be given your own individual information about looking after your osteoarthritis including what types of shoes might help.\n\nThe trial has been designed to be as simple as possible. This means you won't need to come back for another appointment.\n\nWe will send you a short questionnaire five times over the next year asking you about your pain levels and general health.\n\nIf you'd like more information, please get in touch with the BigToe team who will be happy to help.",{"type":148,"sectionSettings":149,"slides":150},"morph_text_slider",{"textAlign":87},[151,159,164],{"narrowScreenImage":152,"wideScreenImage":155},{"url":153,"width":154,"height":96},"bigtoe-work-slider-mobile-1-2x.png",1200,{"url":156,"width":157,"height":158},"bigtoe-work-slider-desktop-1-2x.png",1920,1080,{"narrowScreenImage":160,"wideScreenImage":162},{"url":161,"alt":125,"width":154,"height":96},"bigtoe-work-slider-mobile-2-2x.png",{"url":163,"width":157,"height":96},"bigtoe-work-slider-desktop-2-2x.png",{"narrowScreenImage":165,"wideScreenImage":167},{"url":166,"width":154,"height":96},"bigtoe-work-slider-mobile-3-2x.jpg",{"url":168,"width":157,"height":96},"bigtoe-work-slider-desktop-3-2x.jpg",{"type":170,"sectionSettings":171,"settings":174,"text":176,"cards":177},"text_and_cards",{"textAlign":134,"sectionLabel":172,"customClass":173},"Test 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","BNT122",{"url":201},"morph-work-card-bnt122-2x.png",{"url":203},"\u002Fwork\u002Fbnt122-study",[50,60,55],{"type":179,"imgPosition":89,"strapline":105,"title":206,"image":207,"link":209,"categories":211,"summary":125},"ELSA Study",{"url":208,"width":184,"height":185},"morph-work-card-elsa-2x.png",{"url":210},"\u002Fwork\u002Felsa-study",[50,60,55],{"type":213},"morph_next_steps",{"pageTitle":77,"pageDescription":77},"\u002Fwork\u002Fbig-toe-trial.en",{"title":77},"work\u002Fbig-toe-trial.en","LN9H3D4ZXaV4Et3fD-Ce0LZEQPp-YPhV2VFM-Uo1VKE",{"id":220,"extension":5,"meta":221,"stem":494,"__hash__":495},"dataFiles\u002Fdata\u002Fmorph-components.json",{"en":222},{"morphSolutions":223,"morphNextSteps":260,"solutionFeatures":289,"text_and_logos":409,"morphSolutionFeatures":465},{"settings":224,"text":225,"cards":226,"sectionSettings":254,"socialShareBtn":256},{"alignCardContent":87,"showAllOnLoad":33,"categoriseWhenShowAll":33,"wholeClickable":18,"headerLevel":101,"cardTheme":123,"numberedCards":33,"maxCardsPerRow":175,"isFilterable":33,"headerFontSize":175,"alignCards":134},"## Morph solutions",[227,234,239,244,249],{"type":228,"includes":229,"title":50,"summary":52,"image":230,"link":233},"card_morph_solutions",{"patientInfoAnimation":18,"patientInfoTool":33,"studyWebsite":33,"disseminationAnimation":18,"disseminationWebsite":33},{"url":231,"width":184,"height":232},"morph-card-image 1@2x.png",340,{"url":51},{"type":228,"includes":235,"title":55,"summary":57,"image":236,"link":238},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":33,"disseminationAnimation":33,"disseminationWebsite":33},{"url":237,"width":184,"height":232},"2card-patient-info-3-2x.png",{"url":56},{"type":228,"includes":240,"title":60,"summary":62,"image":241,"link":243},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":18,"disseminationAnimation":33,"disseminationWebsite":33},{"url":242,"width":184,"height":232},"morph-study-3-2x.png",{"url":61},{"type":228,"includes":245,"title":65,"summary":67,"image":246,"link":248},{"patientInfoAnimation":33,"patientInfoTool":33,"studyWebsite":33,"disseminationAnimation":18,"disseminationWebsite":18},{"url":247,"width":184,"height":232},"morph-card-image 4@2x.png",{"url":66},{"type":228,"includes":250,"title":70,"summary":72,"image":251,"link":253},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":18,"disseminationAnimation":18,"disseminationWebsite":18},{"url":252,"width":184,"height":232},"morph-card-image 5@2x.png",{"url":71},{"textAlign":134,"customClass":255},"full-width",{"fileToShare":257,"fileToShareText":258,"btnText":259},"Morph-Solutions-Download.pdf","View Morph Solutions infographic (pdf)","Share Solutions Infographic",{"settings":261,"text":263,"links":264,"sectionSettings":282,"summarySheetLink":283,"getAQuoteLink":286,"shareButtonText":287,"socialShareBtn":288},{"stackBtns":262},"horizontal","## Next steps...\n\nTake the next step by downloading the solutions infographic, sharing the page, or getting in touch for a call or a quote.",[265,272,277],{"link":266,"icon":269,"iconPosition":87},{"title":267,"url":268,"target":33},"Summary sheet","\u002F",{"iconName":270,"iconSize":271},"content-download","sm",{"link":273,"icon":275,"iconPosition":87},{"title":274,"url":268},"Share products",{"iconName":276,"iconSize":271},"content-share",{"link":278,"summary":125,"icon":280,"iconPosition":87},{"title":279,"url":268},"Get a quote",{"iconName":281,"iconSize":271},"content-email",{"theme":123,"textAlign":134},{"title":284,"url":285,"target":18,"external":18},"Solutions infographic","\u002Fimg\u002FMorph-Solutions-Download.pdf",{"title":279,"url":35},"Share this page",{"btnText":287},[290,314,322,350,390],{"type":291,"label":292,"items":293},"products","Products",[294,298,302,306,310],{"name":295,"includedIn":296,"info":297},"Patient Information Animation",[50,55,70,60],"2D explainer animation summarising your Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), designed to clearly explain the study and support informed consent.",{"name":299,"includedIn":300,"info":301},"Patient Information Tool",[55,60,70],"Step-by-step web tool presenting the text of your Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), alongside the explainer animation, in a clear and structured format.",{"name":303,"includedIn":304,"info":305},"Study Website",[60,70],"Accessible website providing clear study information and resources for potential participants, stakeholders, and the trial team. Supports recruitment and offers flexible content options tailored to the trial design.",{"name":307,"includedIn":308,"info":309},"Dissemination Animation",[50,65,70],"2D explainer animation presenting your study findings in a clear and engaging way to share results with your target audience.\n",{"name":311,"includedIn":312,"info":313},"Dissemination Website",[65,70],"Accessible public website for sharing study results and outputs. Includes a dissemination animation and flexible content options.",{"type":315,"label":316,"items":317},"miscFeatures","Project features",[318],{"name":319,"includedIn":320,"info":321},"Logo\u002Fbranding",[60,70,65],"We can create a simple study logo and branding, or design our deliverables to align with your organisation’s or project’s existing visual identity.",{"type":323,"label":324,"items":325},"animationFeatures","Animation features",[326,330,334,338,342,346],{"name":327,"includedIn":328,"info":329},"Script writing",[50,55,60,65,70],"Animation script development works best as a collaborative process but we can produce a first draft, for example, based on your lay summary or patient information sheet.\n",{"name":331,"includedIn":332,"info":333},"English voiceover",[50,55,60,65,70],"The price includes a UK voiceover, using one of our trusted voice artists or a new artist to suit your requirements, to be agreed.",{"name":335,"includedIn":336,"info":337},"Sound design",[50,55,60,65,70],"We clean up voiceover levels and add a subtle set of sound effects to enhance all animations. Music can be added on request.",{"name":339,"includedIn":340,"info":341},"Vimeo hosting",[50,55,60,65,70],"Vimeo hosting is available if required. We can host the finished animation on our Vimeo channel and provide a permanent link for you to access and share.",{"name":343,"includedIn":344,"info":345},"Image pack",[50,55,60,65,70],"Image pack of illustrated assets from the animation storyboard for use across your communications, including print, web, and social media.",{"name":347,"includedIn":348,"info":349},"Social media clips",[50,55,60,65,70],"We’ll provide a set of short animated clips (5–10 seconds) taken from your animation, ready to share across your social media channels.",{"type":351,"label":352,"items":353},"webFeatures","Web features",[354,358,362,366,370,374,378,382,386],{"name":355,"includedIn":356,"info":357},"AA accessibility",[55,60,65,70],"Our websites are designed to meet AA accessibility standards, ensuring the content is usable and easy to navigate for people using screen readers, keyboard navigation, or other assistive technologies.",{"name":359,"includedIn":360,"info":361},"Web changes",[55,60,65,70],"We allow for a reasonable number of website amendments as part of our standard agreement.",{"name":363,"includedIn":364,"info":365},"Web hosting",[55,60,65,70],"We provide hosting for study websites by default, but we’re happy to discuss alternatives if your organisation prefers to host internally.",{"name":367,"includedIn":368,"info":369},"Support",[55,60,65,70],"A reasonable amount of support time is included as part of our standard agreement to ensure everything is working as it should.",{"name":371,"includedIn":372,"info":373},"Security",[55,60,65,70],"We follow industry best practice to ensure our websites are secure and stable, including regular software updates and standard web security protections.",{"name":375,"includedIn":376,"info":377},"Version control",[50,55,60,65,70],"We maintain version control for all patient-facing materials. Previous versions can be provided on request as a zip file (or equivalent), allowing trial teams to recreate the exact information shared with participants if needed.",{"name":379,"includedIn":380,"info":381},"Archiving",[50,55,60,65,70],"The zip file (or equivalent) available on request allows the trial team to maintain a complete archive of all versions of the patient-facing materials for as long as required.",{"name":383,"includedIn":384,"info":385},"Populate copy from PIS",[55,70,60],"Morph will prepare the initial PIT content directly from the approved Patient Information Sheet (PIS), formatted for the online version and animation.",{"name":387,"includedIn":388,"info":389},"Populate copy from protocol",[60,70],"Morph will draft the initial content using existing study materials, such as the protocol, lay summary, and related documents.",{"label":391,"type":391,"items":392},"Optional add ons ",[393,397,401,405],{"name":394,"includedIn":395,"info":396},"Multi language",[50,60,55,65,70],"All products can be produced in multiple languages to help engage diverse and hard-to-reach groups. Animations can be delivered with translated on-screen text, subtitles, and AI voiceovers.",{"name":398,"includedIn":399,"info":400},"Additional animation(s)",[50,55,60,65,70],"Alongside the main animation, we can create additional animations to support other parts of the research project, such as explaining treatments, study procedures, or related information.",{"name":402,"includedIn":403,"info":404},"Infographic(s)",[50,55,60,65,70],"A simple infographic using illustrated assets from the animation storyboard. It’s a clear visual way to share your study’s key messages, methods, or findings, ideal for websites, reports, or public-facing materials.",{"name":406,"includedIn":407,"info":408},"PIS Leaflet design",[50,60,55,65,70],"A fully branded Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), designed to match the visual style of your animation and other public-facing materials.",{"sectionSettings":410,"maxLogosPerRow":412,"logos":413,"text":464},{"sectionLabel":411},"Morph Logos",3,[414,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461],{"url":415,"alt":416,"width":417,"height":418},"morph-client-logo-oxford.svg","University of Oxford logo",540,280,{"url":420,"alt":421,"width":417,"height":418},"morph-client-logo-uwe-bristol.svg","University of the West of England logo",{"url":423,"alt":424,"width":417,"height":418},"morph-client-logo-sheffield.svg","University of Sheffield 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