Blueprint Interiors are commercial office fit out specialists.
Morph was approached to produce an animation for Blueprint as part of a rebrand that they were going through.
It was an interesting project as the whole rebrand was focused round defining and communicating their process. We often spend lots of time trying to work this stuff out for our clients but in this case Blueprint were pretty clear about what they wanted to say.
Our challenge was to find a visual style that would work on a couple of fronts. Firstly, it needed to incorporate the existing isometric logo, and secondly it needed to be a style that would lend itself to representing spaces, buildings and furniture.
We were really pleased with the isometric graphic style that we designed and its brilliant to now see it becoming the theme of the new Blueprint website.
Morph have exceeded our expectations on both counts.
Tom, Gareth & Steve from Morph really took the time to understand our company and what we’re about. Everything they did was incredibly considered in reflecting us and appealing to our audience. The video they created has not only brought our logo to life but now allows us to explain exactly what our company does in 2 minutes of eye-catching animation. We now also have an amazing library of brand elements designed for the video unique to us to use throughout our branding.
We came to Morph looking to do two things: to ‘bring our logo to life’ and to explain our lengthy and complex process in a simple and highly engaging way. Morph have exceeded our expectations on both counts.