Brand Identity and E-commerce Web Development
Buzz Grass manufacture and sell luxurious artificial grass
We were approached by SISPitches to create a new brand and e-commerce website for the domestic branch of their artificial Grass company.
The online artificial grass market is highly contested, and the main aim of the project was to make Buzz Grass stand out from the crowd. Buzz Grass “home-grow” their grass from their factory in Cumbria, but it’s very hard to tell the difference between good grass and bad grass from a website alone.
Great attention went into making the brand memorable and recognisable. The striking “Buzz Yellow” was chosen to move away from the green which is used on every other competitor website. A lot of focus was paid to the free samples too. You can order free samples in less than a minute, and the presentation of the sample boxes are also far superior to their competitors.
This, mixed with a super slick, easy to use website, and a consistent and friendly tone of voice have all ensured a boost in sales and conversion rate.
Morph’s ideas and solutions are fantastic - so creative
Morph worked with us at each step of the process to create the Buzz Grass brand and its associated website. Morph’s ideas and solutions are fantastic - so creative, and they always gave me quick responses to design and technical issues. The aim for the website was to ensure it was easy to use, was fresh and different from our competitors. Morph completed this brief with ease and the website we have is way better than we could have envisaged. Thanks Morph!