[{"data":1,"prerenderedAt":621},["ShallowReactive",2],{"content-site-settings":3,"work-\u002Fwork\u002Fcrafft-trial":75,"morph-logo-section":207,"morph-next-steps":484},{"id":4,"extension":5,"meta":6,"stem":73,"__hash__":74},"dataFiles\u002Fdata\u002Fsite.json","json",{"en":7},{"siteDetails":8,"siteLogo":11,"cookieControl":15,"mainNav":19,"footerContent":36,"preNav":41,"stickyNav":42,"solutionsMegaMenu":43},{"siteName":9,"siteUrl":10,"organisationName":9},"Morph","https:\u002F\u002Fmorph.co.uk",{"url":12,"alt":9,"width":13,"height":14},"morph-logo-2x.png",224,80,{"cookieModalTitle":16,"cookieModalText":17,"nonNecessaryCookiesUsed":18},"Cookies used on this site","This website only uses non-necessary cookies to remember where you are in the process and to learn about how people view the information. We do NOT use cookies that directly identify anyone. For the best experience please click Accept all below.",true,[20,23,26,29,32],{"title":21,"url":22},"Solutions","\u002Fsolutions",{"title":24,"url":25},"Work","\u002Fwork",{"title":27,"url":28},"About","\u002Fabout",{"title":30,"url":31},"More","\u002Fmore",{"target":33,"external":33,"title":34,"url":35},false,"Contact","\u002Fcontact",{"footerLogo":37,"footerCol1":38,"footerCol2":39,"footerCol3":40},{"url":12,"alt":9,"width":13,"height":14},"[Privacy policy](\u002Fprivacy)\\\n[Cookie policy](\u002Fcookie-policy)\\\n[Accessibility Statement](\u002Faccessibility)\\\n[Site map](\u002Fsite-map)[](\u002Fmorph-explainers)","**Address**\\\n8 New Shambles\\\nKendal\\\nLA9 4TS\n\n**Telephone** \\\n01524 884 288","**Email**\\\ninfo@morph.co.uk\n\n**Social**\\\n[YouTube](https:\u002F\u002Fwww.youtube.com\u002F@channelmorph)\\\n[LinkedIn](https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fmorphhq)[](https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fmorphhq)",[],[],[44,48,53,58,63,68],{"link":45,"summary":47},{"title":46,"url":22},"View all","Compare our clinical trial solutions or if you want a different approach get in touch.",{"link":49,"summary":52},{"title":50,"url":51},"Explainer","\u002Fsolutions\u002Fexplainer","Explain your study, patient information or results using 2D animation",{"link":54,"summary":57},{"title":55,"url":56},"Patient Info","\u002Fsolutions\u002Fpatient-info","Convert your PIS\u002FPIL into a patient information tool with supporting 2D animation",{"link":59,"summary":62},{"title":60,"url":61},"Study","\u002Fsolutions\u002Fstudy","Public-facing study website to support recruitment and patient understanding",{"link":64,"summary":67},{"title":65,"url":66},"Dissemination","\u002Fsolutions\u002Fdissemination","Share research results and outputs using a dedicated website and animation",{"link":69,"summary":72},{"title":70,"url":71},"Lifecycle","\u002Fsolutions\u002Flifecycle","Complete solution to support your study from recruitment through to results","data\u002Fsite","TO_fzpe1DjvIYgVPH74HjYP3TcgA7PkWivBqY-3snrM",{"id":76,"title":77,"body":78,"description":78,"extension":5,"meta":79,"navigation":18,"path":203,"seo":204,"stem":205,"__hash__":206},"workPages\u002Fwork\u002Fcrafft-trial.en.json","CRAFFT Trial",null,{"pageTitle":77,"pageMetadata":80,"page_content":83,"pageSocialShare":201},{"htmlTitle":81,"htmlDesc":82},"CRAFFT Trial | Children's Wrist Fractures | Morph","Full communication package for the CRAFFT wrist fracture trial - patient animation, PIT, study website, and dissemination materials in five languages.",[84,97,99,104,118,125,134,156,199],{"type":85,"sectionSettings":86,"settings":88,"title":90,"text":91,"strapline":92,"image":93},"page_header",{"textAlign":87},"left",{"imgPosition":89},"bottom","# CRAFFT Trial","Children’s Radius Acute Fracture Fixation Trial.","University of Oxford",{"url":94,"width":95,"height":96},"crafft-work-header-2x.png",1100,600,{"type":98},"morph_logos_section",{"type":100,"sectionSettings":101,"textCol1":102,"textCol2":103},"text_two_cols",{"textAlign":87},"The CRAFFT Study compared how best to treat broken wrists in children.","Led by the Oxford Trauma team, the trial compared whether treating a broken radius with a plaster cast alone was as effective as surgical intervention in children under 11 years old. The wrist is the most frequently broken bone in children, and previous evidence was limited on whether surgery provided better outcomes than casting alone.\n\nCRAFFT successfully recruited 750 children from centres across the UK, aiming to provide robust evidence to inform clinical practice and ensure that treatment decisions are both effective and appropriate for this age group.",{"type":105,"sectionSettings":106,"settings":108,"title":112,"text":113,"image":114},"text_and_image",{"textAlign":87,"sectionLabel":107},"Morph Solution",{"imgWidth":109,"imgPosition":89,"textPosition":87,"btnTheme":110,"stackBtns":111},"half-width","primary","vertical","","## Morph solution\n\n**Our solution for CRAFFT brought together a coordinated set of digital tools to support communication across recruitment, participation, and dissemination.**\n\n* **Patient Information Animation** – transformed the study’s Patient Information Sheet into a short 2D explainer, helping potential participants quickly understand what taking part involved.\n* **Patient Information Tool** – an interactive, step-by-step digital version of the patient information. Beginning with the animation, it presented study details in structured sections to support informed consent.\n* **Study Website** – a professional public-facing hub for the trial, featuring the animation and providing clear navigation with a direct link to the information tool.\n* **Dissemination Animation** – a concise 2D explainer presenting the study’s findings in a clear visual format.\n* **Dissemination Website** – a dedicated online home for the study results, bringing together the animation, publications, summaries, and key outputs in one accessible space.\n\nAll dissemination materials were produced in English and four additional languages, with language selection controlled by the user.",{"url":115,"width":116,"height":117},"crafft-work-content-2x.png",910,520,{"type":119,"sectionSettings":120,"settings":123,"text":124},"text",{"textAlign":121,"sectionLabel":122,"theme":110},"center","Testimonial",{"btnTheme":110,"stackBtns":111},"> “Working with the Morph team is great - I’ve worked with them over several studies, and they understand clinical research and what a study needs to be successful.\n\nProfessor Daniel Perry, Children's Orthopaedic Surgeon, University of Oxford",{"type":126,"sectionSettings":127,"settings":129,"video":130,"text":112},"text_and_video",{"textAlign":87,"sectionLabel":128},"Work video",{"videoAlign":121},{"vimeoId":131,"videoTitle":132,"videoTranscript":133},"378752967?h=b628ad2b8c","CRAFFT Trial video","\nThe CRAFFT study is trying to find out the best way to treat children who have broken their arm, and the bones have moved out of place. \n\nThe study is comparing the two most common treatments used throughout the UK. \n\nOne treatment is to put the arm in a plaster cast for four to six weeks. \n\nThere is evidence that children’s bones will naturally grow straight, though their arm may look a little bent for a few months, which can be distressing to some parents or children.\n\nHealing may take longer and in rare cases, an operation may be required. \n\nThe other treatment is to put the bones back into the right position first, before putting the arm in a plaster cast. \n\nChildren will be sedated or given a general anaesthetic so they can’t feel anything. \n\nSometimes a cut needs to be made in the arm to insert plates or wires to hold the bones in position. \n\nOccasionally the bone may move out of place or there may be an infection, both may require further treatment. \n\nIn the CRAFFT study, half the children will have their broken bone straighten naturally in a cast, and half will have their broken bone put back in position under sedation or during an operation.\n\nTo make things fair, the treatment will be decided using a computer. \n\nIf you join the CRAFFT study, we will ask you questions about how your child uses the arm, any pain they feel, and if they’ve missed any school. \n\nWe will send these questions by text message and or by e-mail. \n\nWe’ll ask you questions five times in the first year, then once a year for three years. \n\nThe doctors, nurses and research team are happy to answer any questions that you may have about joining the CRAFFT study.",{"type":135,"sectionSettings":136,"slides":137},"morph_text_slider",{"textAlign":87},[138,145,150],{"narrowScreenImage":139,"wideScreenImage":142},{"url":140,"width":141,"height":96},"crafft-work-slider-mobile-1-2x.jpg",1200,{"url":143,"width":144,"height":96},"crafft-work-slider-desktop-1-2x.jpg",1920,{"narrowScreenImage":146,"wideScreenImage":148},{"url":147,"width":141,"height":96},"crafft-work-slider-mobile-2-2x.png",{"url":149,"width":144,"height":96},"crafft-work-slider-desktop-2-2x.png",{"narrowScreenImage":151,"wideScreenImage":153},{"url":152,"width":141,"height":96},"crafft-work-slider-mobile-3-2x.jpg",{"url":154,"width":144,"height":155},"crafft-work-slider-desktop-3-2x.jpg",1080,{"type":157,"sectionSettings":158,"settings":161,"text":164,"cards":165},"text_and_cards",{"textAlign":121,"sectionLabel":159,"customClass":160},"Test WORK cards","work-cards-section",{"alignCardContent":87,"showAllOnLoad":33,"categoriseWhenShowAll":33,"wholeClickable":18,"headerLevel":162,"cardTheme":110,"numberedCards":33,"maxCardsPerRow":163,"isFilterable":33,"headerFontSize":162,"themeWholeCard":18,"alignCards":121},"3","4","## Similar Work",[166,177,184,191],{"type":167,"imgPosition":89,"strapline":168,"title":169,"image":170,"link":174,"categories":176,"summary":112},"card_image_text","University of Birmingham","ELSA Study",{"url":171,"width":172,"height":173},"morph-work-card-elsa-2x.png",720,460,{"url":175},"\u002Fwork\u002Felsa-study",[50,60,55],{"type":167,"imgPosition":89,"strapline":92,"title":178,"image":179,"link":181,"categories":183},"CTT Study",{"url":180,"width":172,"height":173},"morph-work-card-ctt-2x.png",{"url":182},"\u002Fwork\u002Fctt-study",[50,65],{"type":167,"imgPosition":89,"strapline":92,"title":185,"image":186,"link":188,"categories":190},"SCIENCE 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Trial","\u002Fwork\u002Fcrafft-trial.en",{"title":77},"work\u002Fcrafft-trial.en","aElia1Udj66MMQsQGc7LM0XrjSkPC-aMcTr_jPzzXGw",{"id":208,"extension":5,"meta":209,"stem":482,"__hash__":483},"dataFiles\u002Fdata\u002Fmorph-components.json",{"en":210},{"morphSolutions":211,"morphNextSteps":248,"solutionFeatures":277,"text_and_logos":397,"morphSolutionFeatures":453},{"settings":212,"text":213,"cards":214,"sectionSettings":242,"socialShareBtn":244},{"alignCardContent":87,"showAllOnLoad":33,"categoriseWhenShowAll":33,"wholeClickable":18,"headerLevel":162,"cardTheme":110,"numberedCards":33,"maxCardsPerRow":163,"isFilterable":33,"headerFontSize":163,"alignCards":121},"## Morph solutions",[215,222,227,232,237],{"type":216,"includes":217,"title":50,"summary":52,"image":218,"link":221},"card_morph_solutions",{"patientInfoAnimation":18,"patientInfoTool":33,"studyWebsite":33,"disseminationAnimation":18,"disseminationWebsite":33},{"url":219,"width":172,"height":220},"morph-card-image 1@2x.png",340,{"url":51},{"type":216,"includes":223,"title":55,"summary":57,"image":224,"link":226},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":33,"disseminationAnimation":33,"disseminationWebsite":33},{"url":225,"width":172,"height":220},"2card-patient-info-3-2x.png",{"url":56},{"type":216,"includes":228,"title":60,"summary":62,"image":229,"link":231},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":18,"disseminationAnimation":33,"disseminationWebsite":33},{"url":230,"width":172,"height":220},"morph-study-3-2x.png",{"url":61},{"type":216,"includes":233,"title":65,"summary":67,"image":234,"link":236},{"patientInfoAnimation":33,"patientInfoTool":33,"studyWebsite":33,"disseminationAnimation":18,"disseminationWebsite":18},{"url":235,"width":172,"height":220},"morph-card-image 4@2x.png",{"url":66},{"type":216,"includes":238,"title":70,"summary":72,"image":239,"link":241},{"patientInfoAnimation":18,"patientInfoTool":18,"studyWebsite":18,"disseminationAnimation":18,"disseminationWebsite":18},{"url":240,"width":172,"height":220},"morph-card-image 5@2x.png",{"url":71},{"textAlign":121,"customClass":243},"full-width",{"fileToShare":245,"fileToShareText":246,"btnText":247},"Morph-Solutions-Download.pdf","View Morph Solutions infographic (pdf)","Share Solutions Infographic",{"settings":249,"text":251,"links":252,"sectionSettings":270,"summarySheetLink":271,"getAQuoteLink":274,"shareButtonText":275,"socialShareBtn":276},{"stackBtns":250},"horizontal","## Next steps...\n\nTake the next step by downloading the solutions infographic, sharing the page, or getting in touch for a call or a quote.",[253,260,265],{"link":254,"icon":257,"iconPosition":87},{"title":255,"url":256,"target":33},"Summary sheet","\u002F",{"iconName":258,"iconSize":259},"content-download","sm",{"link":261,"icon":263,"iconPosition":87},{"title":262,"url":256},"Share products",{"iconName":264,"iconSize":259},"content-share",{"link":266,"summary":112,"icon":268,"iconPosition":87},{"title":267,"url":256},"Get a quote",{"iconName":269,"iconSize":259},"content-email",{"theme":110,"textAlign":121},{"title":272,"url":273,"target":18,"external":18},"Solutions infographic","\u002Fimg\u002FMorph-Solutions-Download.pdf",{"title":267,"url":35},"Share this page",{"btnText":275},[278,302,310,338,378],{"type":279,"label":280,"items":281},"products","Products",[282,286,290,294,298],{"name":283,"includedIn":284,"info":285},"Patient Information Animation",[50,55,70,60],"2D explainer animation summarising your Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), designed to clearly explain the study and support informed consent.",{"name":287,"includedIn":288,"info":289},"Patient Information Tool",[55,60,70],"Step-by-step web tool presenting the text of your Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), alongside the explainer animation, in a clear and structured format.",{"name":291,"includedIn":292,"info":293},"Study Website",[60,70],"Accessible website providing clear study information and resources for potential participants, stakeholders, and the trial team. Supports recruitment and offers flexible content options tailored to the trial design.",{"name":295,"includedIn":296,"info":297},"Dissemination Animation",[50,65,70],"2D explainer animation presenting your study findings in a clear and engaging way to share results with your target audience.\n",{"name":299,"includedIn":300,"info":301},"Dissemination Website",[65,70],"Accessible public website for sharing study results and outputs. Includes a dissemination animation and flexible content options.",{"type":303,"label":304,"items":305},"miscFeatures","Project features",[306],{"name":307,"includedIn":308,"info":309},"Logo\u002Fbranding",[60,70,65],"We can create a simple study logo and branding, or design our deliverables to align with your organisation’s or project’s existing visual identity.",{"type":311,"label":312,"items":313},"animationFeatures","Animation features",[314,318,322,326,330,334],{"name":315,"includedIn":316,"info":317},"Script writing",[50,55,60,65,70],"Animation script development works best as a collaborative process but we can produce a first draft, for example, based on your lay summary or patient information sheet.\n",{"name":319,"includedIn":320,"info":321},"English voiceover",[50,55,60,65,70],"The price includes a UK voiceover, using one of our trusted voice artists or a new artist to suit your requirements, to be agreed.",{"name":323,"includedIn":324,"info":325},"Sound design",[50,55,60,65,70],"We clean up voiceover levels and add a subtle set of sound effects to enhance all animations. Music can be added on request.",{"name":327,"includedIn":328,"info":329},"Vimeo hosting",[50,55,60,65,70],"Vimeo hosting is available if required. We can host the finished animation on our Vimeo channel and provide a permanent link for you to access and share.",{"name":331,"includedIn":332,"info":333},"Image pack",[50,55,60,65,70],"Image pack of illustrated assets from the animation storyboard for use across your communications, including print, web, and social media.",{"name":335,"includedIn":336,"info":337},"Social media clips",[50,55,60,65,70],"We’ll provide a set of short animated clips (5–10 seconds) taken from your animation, ready to share across your social media channels.",{"type":339,"label":340,"items":341},"webFeatures","Web features",[342,346,350,354,358,362,366,370,374],{"name":343,"includedIn":344,"info":345},"AA accessibility",[55,60,65,70],"Our websites are designed to meet AA accessibility standards, ensuring the content is usable and easy to navigate for people using screen readers, keyboard navigation, or other assistive technologies.",{"name":347,"includedIn":348,"info":349},"Web changes",[55,60,65,70],"We allow for a reasonable number of website amendments as part of our standard agreement.",{"name":351,"includedIn":352,"info":353},"Web hosting",[55,60,65,70],"We provide hosting for study websites by default, but we’re happy to discuss alternatives if your organisation prefers to host internally.",{"name":355,"includedIn":356,"info":357},"Support",[55,60,65,70],"A reasonable amount of support time is included as part of our standard agreement to ensure everything is working as it should.",{"name":359,"includedIn":360,"info":361},"Security",[55,60,65,70],"We follow industry best practice to ensure our websites are secure and stable, including regular software updates and standard web security protections.",{"name":363,"includedIn":364,"info":365},"Version control",[50,55,60,65,70],"We maintain version control for all patient-facing materials. Previous versions can be provided on request as a zip file (or equivalent), allowing trial teams to recreate the exact information shared with participants if needed.",{"name":367,"includedIn":368,"info":369},"Archiving",[50,55,60,65,70],"The zip file (or equivalent) available on request allows the trial team to maintain a complete archive of all versions of the patient-facing materials for as long as required.",{"name":371,"includedIn":372,"info":373},"Populate copy from PIS",[55,70,60],"Morph will prepare the initial PIT content directly from the approved Patient Information Sheet (PIS), formatted for the online version and animation.",{"name":375,"includedIn":376,"info":377},"Populate copy from protocol",[60,70],"Morph will draft the initial content using existing study materials, such as the protocol, lay summary, and related documents.",{"label":379,"type":379,"items":380},"Optional add ons ",[381,385,389,393],{"name":382,"includedIn":383,"info":384},"Multi language",[50,60,55,65,70],"All products can be produced in multiple languages to help engage diverse and hard-to-reach groups. Animations can be delivered with translated on-screen text, subtitles, and AI voiceovers.",{"name":386,"includedIn":387,"info":388},"Additional animation(s)",[50,55,60,65,70],"Alongside the main animation, we can create additional animations to support other parts of the research project, such as explaining treatments, study procedures, or related information.",{"name":390,"includedIn":391,"info":392},"Infographic(s)",[50,55,60,65,70],"A simple infographic using illustrated assets from the animation storyboard. It’s a clear visual way to share your study’s key messages, methods, or findings, ideal for websites, reports, or public-facing materials.",{"name":394,"includedIn":395,"info":396},"PIS Leaflet design",[50,60,55,65,70],"A fully branded Patient Information Sheet (PIS) or Patient Information Leaflet (PIL), designed to match the visual style of your animation and other public-facing materials.",{"sectionSettings":398,"maxLogosPerRow":400,"logos":401,"text":452},{"sectionLabel":399},"Morph Logos",3,[402,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449],{"url":403,"alt":404,"width":405,"height":406},"morph-client-logo-oxford.svg","University of Oxford logo",540,280,{"url":408,"alt":409,"width":405,"height":406},"morph-client-logo-uwe-bristol.svg","University of the West of England logo",{"url":411,"alt":412,"width":405,"height":406},"morph-client-logo-sheffield.svg","University of Sheffield 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