University of Liverpool
Department of Psychological Sciences based at Liverpool University.
morph WERE APPROACHED BY THE UNIVERSITY OF LIVERPOOL TO PRODUCE AN ANIMATION FOR A RESEARCH PROJECT.
The research project was a qualitative study exploring research without prior consent in clinical trials. This was a real life situation where children were entered into a medical trial when they are ill. The problem the trial faced was around the communication of information about the trial and a willingness of the children and their parents to co-operate further with the trial after their treatment.
The purpose of the animation was to help with this communication process and explain to the children why they had been entered onto the trial. As the primary audience was the children themselves we created a character based, child friendly animation style and used a child voiceover artist.
We kept the animation vibrant and fun looking, with plenty of incidental detail to keep the atmosphere upbeat despite the serious subject matter.
If you are looking for an animation company in Lancaster or Kendal please get in touch.
The animation has already been widely disseminated through conferences and presentations- the first presentation of the animation went down an absolute storm. The doctors and nurses who have viewed it plan to use it in their conversations with children taking part in research - this is exactly what we wanted to develop and it has exceeded our expectations. Thank you so much.