Fletcher Burwell-Taylor is a British luxury furniture maker. They design and build the unique Fletcher Capstan Table.
Fletcher Burwell-Taylor approached us to create a series of videos discussing the design and manufacturing of their amazing tables.
Nearly 2,500,000 views on YouTube can’t be bad. Having previously made two shorter product videos for the client this was a different kind of project. The brief was to document the work and craftsmanship that goes into making one of these tables.
They are expensive pieces of furniture so one of the key purposes of the film is to make clear to potential customers why they are the price they are. In the film David Fletcher talks about the evolution of the design and explains how the tables are manufactured and assembled.
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The whole thing is pieced together with great skill and sensitivity.
You have managed to make a really super video, using less than perfect material. By that, I mean me! The drawings helped and the whole thing is pieced together with great skill and sensitivity. Well done.