An explainer video is a short, informative video that explains a business, idea or product neatly and succinctly. Its about clarity of message and communicating a very clear story using engaging audio and visuals. Explainers use these tools to break down complex ideas in a friendly, accessible way, giving you the opportunity to talk directly to your audience.
Typically they are between one to three minutes though there are no rules other than they should be the right length to engage people and get the message across. There are also no rules about whether they are video, slideshows, fully animated or any combination.
An expert explaining a topic or product directly to camera can be a very effective way of getting a message across and potentially a cost effective to generate lots of video content.
Perhaps the most common understanding of the term Explainer Video is a short animated video and indeed this is becoming a seriously popular and effective way of getting a message across.